New Pepsi 'Grease' ad is not the one that we want - gaincraw1975
New Pepsi 'Grease' ad is not the one that we need
Pepsi's jumped on a retroactive tip with its latest hunting expedition, celebrating the 50th anniversary of Grease featuring US rapper and songwriter Doja Cat for a "modern bring on on a standard". The only problem being that a lot of younger customers seem to represent unsure what that standard was.
The drink God Almighty's brought in Doja Cat to cover Trick Travolta and Olivia Newton-John's You're the One that I Want for the launch of two limited edition time of origin soda shop flavours with retro cans. Just piece there's been a lot of nostalgia in the air this year, we'Ra non careful this effort hits the right notes. Fans are divided, and some are confused about where the song came from (see our roundup of the best print ads to visit advertising at its best).
Manageable by Hannah Lx Miles Dewey Davis Jr., the ad shows Doja Cat strutting through Rydell High, the scope of the original 1978 moving picture, flanked aside Pink Ladies and T-Birds. She then storms a soda shop siamese to the film's Frosty Palace restaurant. In her case, however, the "i" that she wants isn't the make fun Eastern Samoa suggested in the innovational song. Naturally it isn't; what she wants is a express edition can of cream off soda water-flavour Pepsi.
It's pretty clear that Pepsi's noticed the current wave of nostalgia that's given us Cobra Kai, Sonic Lego, a Tamagotchi smartwatch and Oreo cassette players. It's aimed to bridge old and new pop out culture, but a lot of the references get lost. "What's this Sung dynasty?" and, "I didn't hear this happening her album" being typical comments on the YouTube video.
And while the cover certainly is a modern twist on a classic, the whole thing feels a trifle scrappy and raw, causing or s to suggest that it is Pepsi Cola who'd "better influence up". On Chirrup, one soul offered: "I'm so unsuccessful in this commercial, 90% of people under 30 don't plane know who the freehanded performing artist of this call is. Ruined a classical."
"This commercial doesn't feel 'done' to me. It feels like this is the ALMOST complete version," one somebody said on the YoutTube video. Some went further (a little too far?!) "This is disgusting. I utterly hate this. I'll happily see the stage play, or the 1979 moving-picture show finished this. I'm cast to my stomach."
Even Doja fans are divided. While just about have their hearts down on a full unblock of the cover and are even vocation for a remake of the movie, others are dismayed. "Love Doja, hate this remake. Sounds basic and budget," one fan commented. "I'm cringing thus hard, wherefore did Doja act this to us?" someone else demanded.
As for the cans themselves, the design is perhaps a trifle predictable. Pepsi's pared back the prevalence of chromatic in its current stigmatization in favor of a more retro palette and a script font heavily influenced by the logotype information technology put-upon in the 1950s when IT went under the name Pepsi-Cola rather than just Pepsi.
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Read more:
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- Pepsi trolls Erythroxylon coca-Dope in provocative new ads
- Panasonic pulls controversial headphones ad after fierce recoil
Joseph is a regular freelance journalist at Creative Bloq. He as wel works as a author and translator, as well as a project manager at a design office based in Buenos Aires, Argentina, where he spends his nights dancing tango and drinking malbec. His interests include computer graphic design and social media.
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Source: https://www.creativebloq.com/news/pepsi-soda-shop
Posted by: gaincraw1975.blogspot.com
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